The world’s biggest industrial fair was opened today by German chancellor Angela Merkel. About 200,000 visitors are expected to come until April 25th. This year’s focus is on efficiency and alternative energies and the partner country is Japan.
Both Japan and Germany are short of resources and therefore efficiency is high on the agenda. Exhibitors show how to use conventional power more efficiently and highlight the potential of renewable power. Especially auto manufacturers put much effort in reducing CO2 emissions. Toyota is leading in the eco-friendly hybrid technology and German auto manufacturers try to meet the EU’s targets for CO2 emissions by 2012 to avoid severe punishments. But besides the eco-aspect, reducing CO2 emissions is equivalent to reducing gasoline consumption which is of much more importance to potential buyers as gasoline prices are topping record levels regularly.